Bravo’s RHONJ and Vanderpump Rules both scored ratings highs with delayed viewing, according to a fresh report.
Deadline has the numbers straight from NBCUniversal, revealing that the February 7th premiere of RHONJ Season 13 was up 14% in total viewers versus the Season 12 premiere. According to the report, 2.3M people tuned in after three days of delayed viewing across both linear and digital platforms (hi Peacock!).
In addition, The Real Housewives of New Jersey earned a 15% bump in the all-important 18-49 demographic rating, making it the best performance of any RHONJ episode in nearly three years in both total audience and demo ratings.
RHONJ wasn’t the only recent Bravo debut to see high ratings as Vanderpump Rules earned the series’ best performance in over two years, according to the report. The Season 10 premiere was up 27% from Season 9 in terms of total viewers with an audience of 1.8M after three days of delayed viewing. he episode was up 27% from last season in terms of total viewers with an audience of 1.8M after three days of delayed viewing. According to Deadline, it was also up 22% in the 18-49 demo.
“There’s nothing quite like the Bravo fandom. Our ‘Bravoholics’ are unmatched in their passion and engaging with them is a vital element of the brand,” said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming. “They have a loyalty to the network and to our talent – many of whom the fans have been following for over a decade. Vanderpump Rules or The Real Housewives of New Jersey are two examples of this. There’s a deep, personal connection unique to the Bravo audience. We’re also constantly seeking new ways to broaden our reach and create new fans, whether that’s through compelling casting, innovating marketing tactics, social media engagement or at in-person experiences like BravoCon.”
The good ratings news doesn’t stop there as both RHONJ and Vanderpump Rules made huge marks on the streaming side, too. According to NBCUniversal, the RHONJ premiere is now the number 1 all-time original NBCU cable entertainment episode next day on Peacock, with Vanderpump Rules taking the number 2 spot. The report also points out that Bravo shows streaming next day on Peacock had their best month ever in January.
According to Deadline, Bravo is seeing huge value in Peacock. “Ultimately, streaming brings value to the Bravo brand across all our platforms, both linear and digital. Next-day availability on Peacock extends our reach to a whole new audience who might not otherwise have access to Bravo, while also providing our ‘Bravoholics’ with a seamless way to catch up on or revisit past seasons of their favorite shows,” explained Berwick. “By expanding availability to Peacock, we’re able to grow our existing fanbase by meeting audiences wherever they want to engage.”
The Real Housewives of New Jersey airs Tuesdays on Bravo, with Vanderpump Rules airing new episodes Wednesdays. Both shows are available to stream next day on Peacock.
