December would be a great time for Bravo to highlight their biggest brand, The Real Housewives. The other reality TV networks should do the same.
December is often regarded as one of the worst months of television out of the year and for reality TV viewers, that may be true. While some networks capitalize on Christmas and the holiday season, Bravo and the other reality TV networks don’t, potentially missing out on some lucrative ratings.
Here, we take a look at how highlighting the holidays could lead to a boost for the reality TV networks in 2020.
Bravo and the other reality TV networks are in the process of wrapping up some of their most popular shows right before the new year.
In the month of December alone, Bravo has aired the season finales for three of their shows: The Real Housewives of Orange County, The Real Housewives of Dallas, and Married to Medicine. Even though new seasons of The Real Housewives of Atlanta and The Real Housewives of New Jersey continue in January and shows like Vanderpump Rules are returning, viewers have been left in a bit of a drought over the holidays.
The pattern continues on some of the other reality TV-focused networks like MTV and VH1, with both networks wrapping up some of their hit shows before 2020 as well. What this means is that while reality TV fans are going to have a bit of a void going into the new year, they will also be treated to new seasons of The Hills and RuPaul’s Drag Race, among other highly-anticipated shows.
Fresh And Timely Drama
Before the holiday drought kicked in, Bravo viewers were treated to the three finales for RHOC, RHOD, and Married2Med. While all of the finales delivered on the drama front, none of them were exactly timely.
Bravo could really benefit by updating viewers with what has transpired since filming wrapped more than just by what is on the title card at the end of the finale episode. For example, how interesting would it be to watch the women reunite at a Christmas party? Not only would viewers be treated to seeing some of the current drama but this could be a great way to bring attention to the show ahead of the inevitably insane reunion episodes.
Bravo and a lot of the other networks did used to feature the holiday seasons but production companies don’t always like to do that as it puts a timestamp on the storyline. Doing so can hurt the show’s potential so sell to international audiences, so it makes sense that they would generally avoid this practice.
The Classic Christmas Special
But other shows, like Very Cavallari on E!, did exactly that this year with a holiday special cleverly titled A Very Merry Cavallari.
Not only did viewers get to catch up with Kristen Cavallari and her husband slash breakout star Jay Cutler, but the special captured the holiday season perfectly, which is what a lot of lifestyle viewers are looking for at this time of year.
In addition, viewers also got a sneak peek at the current state of her business and what direction she’ll be taking in the new year. One can only imagine that Christmas-themed episodes shows would bring in at least some valuable attention to the network.
While we’re not asking for Bravo or any other network to go full Hallmark Channel on their audience, it would be great to get some new content during the time that everyone typically has more time off.
And don’t worry, viewers will still tune in to whatever mess the networks will be bringing to us in 2020.