Bravo executives are surely celebrating with the teams behind The Real Housewives of Atlanta and Below Deck Mediterranean.
Bravo is finishing up what is to be a blockbuster year for the network and according to a new press release, they will finish 2019 as the #1 cable network among female viewers.
According to Bravo PR, the network ranks #1 in primetime among female viewers ages 18-49 and 25-54 in cable. It will be the third year in a row that the network has earned the ranking, which is absolutely huge.
The great news doesn’t stop there, however. They’ve also seen massive growth in video-on-demand views, 427 million to be exact, and also logged 222 million live streams which is up double digits from 2018. In addition, the network is pacing to finish out the year as the #5 cable entertainment network in persons 18-49.
The Real Housewives of Atlanta should be celebrating today as they are ranked as the highest-rated unscripted show on cable among persons 18-49. Below Deck Mediterranean, a breakout hit for the network, also has reason to celebrate: That show posted the largest 18-49 ratings growth of any television series that’s been airing for the past four years. Again, huge.
Why Adults 18-49?
Ratings are super important for television networks as they determine how much they’ll be able to charge for advertising. In recent years, the industry has had to evolve with more people watching on-demand and online than ever before. The most highly coveted group for advertisers is the 18-49 age group which is what makes these numbers from Bravo so important.
Clearly, this is great news not only for the network and parent company NBCUniversal but also for Bravo viewers. The higher the ratings, the more Bravo we’ll get and with shows like The Real Housewives of Atlanta achieving such success, it just goes to prove that the Real Housewives franchise is just as strong as ever.